Bio

Hailing from New Zealand, 9lives is a producer-artist who’s repeatedly gone viral with his intoxicating, idiosyncratic fusion of cloud rap, hyperpop, and electronic music. A leader of the new generation of internet-native musicians, he built his sound and fanbase through platforms like Discord and SoundCloud, collaborating with artists across the globe.

A key purveyor of the futuristic subgenre sigilkore, 9lives pairs blazing 808s with distorted synths, pulling inspiration from video game soundtracks and gothic visual aesthetics. He first exploded in early 2023 with his viral “khaos emerald” beat, helping usher in a new wave where addictive instrumental productions could rival traditional rap releases in cultural impact.

Tracks like “XTAYALIVE” (100M+ streams), its sequel “Go (Xtayalive 2)” with Kanii (152M+ streams), and the TikTok staple “I LOVE YOU HOE” with Odetari (300M+ streams) have cemented his status as a rising force in the digital rap scene. Collaborations with heavyweights and boundary-pushers including Trippie Redd, Rico Nasty, Lil Nas X, and Lancey Foux further showcase his genre-blurring reach.

As sigilkore gains mainstream traction, 9lives’ streaming dominance, distinct production style, and immersive visual world position him as one of the movement’s key pioneers—poised to define the next wave of internet-born music culture.